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19 crimes wine flavors11/19/2023 ![]() ![]() ![]() Winerytale, provides fascinating and interactive content to its users explaining the story behind the wine label. Now, winemakers from other countries in Europe and North America have also shown interest in the app. Winerytale app initially targeted to provide AR technology to every wine producer in Australia to gain advantage over overseas wine labels. This successful app has been downloaded more than a million times! Consequently, the brand’ s revenue increased by 104% in the very first year of the app’s launch. It motivates the consumers to buy more labels of the same brand to have a personal collection of interesting stories narrated via the interactive AR app. The characters on the wine bottle narrate the story in an interesting and entertaining manner. Users simply place their mobile device in front of the wine bottle, and watch it come to life. The Living Wine Label App is easy to install and use. Wine brands with the “living wine label” have unique stories associated with them. Their success in marketing the 19 Crimes wine label motivated other wine makers to follow suit and create similar AR apps. Treasury Wine Estates was the first among wine companies to introduce AR technology in its apps to market their merchandise. It was named after the British prisoners who were sent to Australia after they committed a crime listed in a set of 19 felonies. The 19 Crimes wine label was launched by Treasury Wine Estates, an Australian company. Living Wine Labels App by 19 Crimes: Real Life Stories from History Some of the notable apps and their functionality are reviewed below. The information comes in all sorts of flavors – from true stories, historical facts and poetry to various facts about the wine label. Using AR technology, wine companies are now enabling customers to point their smartphone at the wine bottle and in turn the app installed on their phone gives detailed information about the brand quality. Shoppers these days like to research and know more about the label they want to buy. When customers buy wine at retail outlets, they have many brands to choose from. More and more companies in the wine industry are embracing AR technology to target clients and to make their label alluring. It should be noted that AR apps are different from Virtual Reality (VR) apps, as virtual reality gives the impression of completely new virtual surroundings, which may not be connected to the physical environment of the user. Examples of commonly used AR apps are overlaying computer generated furniture images in the picture of an empty living room, or adding virtual eyeglasses to the picture of a face, etc. Smartphones and mobile devices are the ideal platform for deploying AR apps as these devices have inbuilt cameras and sensors such as accelerometers or GPS. Special hardware with sensory input and output channels are required for an AR app. These systems supplement the users experience by integrating artificially generated perceptual information from different modalities including vision, touch, audio, taste and smell. AR applications are hands-on systems that provide an enriched and enhanced experience of the real world to the user. What is Augmented Reality?Īugmented reality (AR) is the technology that adds a virtual layer to a live camera stream of the physical world, creating a blend of both physical and virtual worlds in an ideal manner. This is where AR has made its mark! AR technology has enabled wine makers to narrate these chronicles in an engaging and interactive manner to the consumers, making it an invaluable tool for the wine industry. More and more people like to know the historical perspective, the tradition and the stories connected with it. People gather to enjoy a glass of wine not just for its flavor but also to relish the stories that accompany it. Interestingly, wine is one beverage that has history, culture, romance, art and poetry all entangled together. One enterprise that is surprisingly benefitting from this technology is the wine industry! Wine makers are adopting this technology to meet the demands of a competitive market and sell their products in a creative fashion. Unique and innovative, AR applications are being used by businesses to attract customers, increase sales and maximize profits. AR applications provide a blend of virtual and real world, where physical objects are complemented by computer generated synthetic information to enhance the perception of the physical environment. Today these apps have made their way into many domains such as the gaming industry, entertainment, businesses and education. Twenty years ago, AR applications would have seemed like a fantasy.
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